A beloved beauty brand is opening a store in Middletown.

Actually, it's a store inside a store.

Get our free mobile app

Sephora is a French retailer of personal care and beauty products.

In full, Sephora features nearly 340 brands along with their private "Sephora Collection" label.

From cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, and haircare, Sephora has become a household name.

Recently, Macy's announced that it was partnering with Toys R Us and opening stores within Macy's locations. One of them is at Ocean County Mall.

Sephora has made a similar partnership with Kohl's.

Sephora
Image and video courtesy of Kohl's. ©2017 Kohl's Department Stores, Inc.
loading...

The beauty brand is opening "convenient locations" inside Kohl's locations throughout the United States.

Sephora
Image and video courtesy of Kohl's. ©2017 Kohl's Department Stores, Inc.
loading...

Sephora at Kohl’s features a 2,500-square-foot, fully immersive beauty experience that mimics the look and feel of a regular Sephora.

Sephora
Image and video courtesy of Kohl's. ©2017 Kohl's Department Stores, Inc.
loading...

Sephora-trained Beauty Advisors offer personalized beauty consultations and assistance with finding products.

Unique to these locations will be "discovery zones" where the beauty giant will serve up a rotating assortment of new, emerging, or trending products.

Inside Sephora at Kohl’s locations will be a selection of popular makeup, skincare, hair, and fragrance brands like:

  • Rare Beauty
  • NARS
  • Charlotte Tilbury
  • Kiehl’s
  • Giorgio Armani
  • Olaplex
  • Clinique
  • Sephora Collection

There will also be six new brands available for purchase inside Sephora at Kohl's. 

  • Murad
  • Clarins
  • Jack Black
  • Living Proof
  • Versace
  • Voluspa

Get ready Middletown!

Sephora at Kohl's will be holding its grand opening on April 29.

The Middletown Kohl's is located at 800 Route 35.

This is just one of 400 Sephora's that are going to be sharing space at Kohl's locations.

Hopefully, more Jersey Shore and Monmouth and Ocean locations are in the works.

Remember when these 50 Famous Brands That No Longer Exist where as big as Sephora?

More From Cat Country 96.7 /104.1